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President - CEO - COO - CFO
As an officer of a corporation, or a member of the executive management team, you are aware of the unprecedented demands and increased scrutiny on the “C” level executive’s performance.

You must deal with new regulatory compliance, growing fiduciary responsibilities, managing and leading for competitive advantage, and constantly searching for new untapped efficiencies. In many instances, the smallest technical detail is in contention for your attention at an equal level to profound management decisions you face.

You already are aware of the reality and urgency of SEC regulatory compliance. The new requirements to attest to the reliability of the underlying systems in a business and withstand the scrutiny of an independent audit of these systems should be a vital concern (Sarbanes-Oxley 2002 Sec. 404). Your greatest risk is in not knowing!

Benefits: The short-list
There are trends, and then there are megatrends. One of the most common strategic errors seen is missing the signals that have the potential to morph entire industries. The three critical areas most often misread by a CEO are technology, competition, and the government.

"Whether it is anticipating a regulatory shift or planning for the impact of a technological advance, responding to issues caused by megatrends is a make-or-break event for a business. Megatrends can appear slowly on the horizon, or they can emerge more suddenly -- but their impact on an industry's future is tsunami-like. CEOs who can proactively, accurately size up megatrends and evolve their businesses accordingly are less likely to find themselves struggling for survival down the road." Stephen F. Cooper, chairman of Kroll Zolfo Cooper.

Risk Mitigation confidence in the underlying information technology infrastructure that is used to manage and document the financial and operational systems in the company
Competitive Advantage enhanced business continuance capabilities based on regular test and review of the database as a mission critical element in the high availability and disaster recovery plans of the company
Competitive Intelligence unparalleled capabilities to rapidly assess the quality and validity of a merger or acquisition prospects underlying systems
Quality and Efficiency risk mitigation and maximized performance of developers, DBAs, and production IT staff from systems - designed from the onset -with the right tools to ensure operational integrity and performance over the complete lifecycle of the solution

The devil is in the detail:
It may seem unusual for a corporate director to deal with what would appear to be unnecessary detail technology such as the schema of a database; but nothing could be further from the truth. The database is the heart of the applications that track and report the business of the corporation. At the heart of the database is the schema. The schema is, essentially, where the business rules and logic for the business systems begin. The schema is a single point-of-failure element in the whole hierarchy of IT infrastructure. If the schema is flawed, or outdated, the results and reports from the systems that rely on the database may be suspect. Flaws in the schema are the result of intentional and unintentional modifications that are made to the database throughout its lifecycle.

 
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